So, you’ve started a social media account, you have a fancy profile picture, a knowledge of your niche, and you’ve even considered buying Instagram followers to kick your account off. However, what to post about?

You probably have some ideas and maybe even a posting schedule. You’ll post every ten days, or every weekend, or selfies on Monday and practical tips on Wednesday every single week. Which is great, but eventually life is going to ruin that plan. Things are going to get in the way or mess up your schedule, or you’ll have writer’s block and won’t post.

One of the strongest things that a social media account can have going for it is constant posting on various days and sticking to the schedule that they establish. But if life is going to ruin your plan, how do you keep up a constant account presence?

The answer is creating a posting backlog for your social media.

A Post backlog is a collection of posts written or created well before they are needed to be posted. That way all you have to do on the day of posting is to look over the text and then post it. That way, you can focus on the content posting and not the content creation, especially on days when you are too busy to post or are out of ideas.

Creating a backlog is easy, you just need to set aside a time to post, and then start writing down your posts and ideas. These posts should be generic and timeless because there is nothing more annoying than writing about a current event and then posting about it several weeks later. If they are generic, then they can be posted at any time.

If you have an idea for a post, then be sure to write the idea down and take some time to write it out, even if you aren’t posting it for a while. It can be short or long, and once it is done you can place it in the backlog and have it ready for when life gets crazy.

Pick a number of posts you want in the backlog, and always try to have that number ready to be posted at all times. Ideally, you should have at least one to three weeks of posts backlogged and ready for times like holidays, sick days, and unexpected events.

Creating the backlog is hard, but keeping it up is easier over time. Especially when you’ve already used the backlog. This always helps keep your social media account relevant, and allows you to keep your account active even when you don’t have the time to sit down and write.

So, take some time to think about the type of posts you want to make, as well as your posting schedule, and then get a backlog ready. Once those three steps are complete, then you can focus on creating content and building an audience for your content.